Marketing Communication Specialist

Company Description ISAAC partners with North American fleets to provide a user-friendly solution that simplifies trucking. Focused 100% on the trucking industry, we help carriers overcome challenges, while boosting driver happiness. With proven system reliability and system integration capabilities driven by our open platform, our solution helps your drivers and back-office team work smoothly.For more information, visit www.isaacinstruments.com. Job Description If you find joy in seeing impactful texts, concisely presented ideas and relevant visuals that drive the message home and are also looking to join a team that's on fire, then this is the job for you We’re looking for a naturally curious person who likes to gain thorough knowledge on a subject to deliver a message with the right level of detail for the intended audience. Within a good-natured and spirited team in a rapidly growing company, you will set yourself apart by your curiosity, diligence, and love of carefully chosen and efficient wording. Responsibilities Write clear, compelling copies that reflect the company’s tone & voice Contribute to the creation of marketing campaigns, including digital and print ad copies, email templates, newsletters, website pages, landing pages, press releases, and decks Produce powerful blogs to amplify ISAAC’s thought leadership and expertise Participate in developing the paid media strategies and tactics with the demand generation team Responsible for planning, writing, and posting on social media channels (LinkedIn, Twitter, Facebook) and engaging with the online community Write compelling client success stories using storytelling and contribute to video testimonials scripts Work closely with the sales, marketing, client experience and product teams to understand their needs and ensure the accuracy of produced content Collaborate with colleagues to brainstorm and develop a variety of marketing materials Nurture a healthy curiosity about technology and the trucking industry to produce relevant content that contributes to the company’s success Stay up to date on the latest trends and technologies in online marketing Qualifications Bachelor's degree in Marketing, Journalism, or Communications 3-5 years of experience in a similar position Bilingual, with a thorough mastery of English Solid understanding of the buyer’s and client’s journeys Demonstrated ability to communicate clearly and effectively, both orally and in writing Demonstrated ability to organize and prioritize multiple projects in a dynamic environment Highly organized with solid time management skills and the ability to meet deadlines High proficiency with the Microsoft Office suite Knowledge of SEO best practices A friendly demeanor, a positive attitude, and a team-oriented approach. Assets B2B experience and transportation knowledge Prior experience with marketing automation platforms and CRMs (Pardot, Salesforce, HubSpot, Marketo, etc.) Skills on various software/platforms, including social media management software (Oktopost, Hootsuite, Sprout Social, etc.), Microsoft 365/Teams, Canva Experience with a project management tool (Monday.com). Additional InformationCollaborators are at the center of ISAAC’s interests and values. This explains the numerous benefits of working at ISAAC, namely: varied career opportunities a stimulating work environment focused on innovation enthusiastic and collaborative teams competitive salaries and benefits promoting work-life balance: a complete group insurance plan, group RRSP, an EAP, flexible hours, 4 weeks of vacation, etc. various social activities and free snacks and coffee every day. J-18808-Ljbffr